Writing good copy is an important factor in SEO. It all harks back to that unfortunately worded phrase bandied about search engine optimisation circles with reckless abandon - “Content is King”.
However objectionable the wording of this maxim may (or may not) be, it takes nothing from the fact that essentially it is true.
Search engine's value pages that are full of interesting and useful content. Likewise, the user at home values pages that offer interesting and useful content. Additionally, the user at home also differentiates between a well written page and one that isn't. Therefore, good copy is essential.
That is where SEO copywriting comes into its own. Regardless of the value of a web page, users and potential customers are more than likely to be turned off and ultimately driven away if the text is poorly written or incomprehensible. The upshot of this being that:
As part of our SEO services, Essence SEO will look at the pages of your website and suggest changes to the copy where it is deemed necessary. We will carry out the copywriting ourselves if required, and include the relevant keywords and phrases that are being targeted to maximise potential search engine traffic.
Remember, if your site offers something worthwhile then write about it. Shout its merits from the highest hypothetical roof. Be proud and be unique – don't just copy from another site offering a similar service as this will incur the wrath of the search engines and subsequent penalties. Write with the user in mind and not the search engines – simply filling your text with keywords without any consideration for cohesion and flow will once again bring the search engines a-knocking, as well as frustrate your potential customers.
Search engines love content! The more you have, the more they'll love you.
If you wish to find out more about SEO copywriting and content issues, then please don't hesitate to contact us and see how we can can help you.