Keyword ResearchThe importance of the keyword

Keyword research is a vital ingredient to the search engine optimisation pot. If you imagine all the different factors that make up the whole SEO process as combining to form a mouthwatering stew, then the triumvirate of keywords, link building, and content are your meat and potatoes. Everything else is seasoning, enhancing, but still essential to the overall flavour.

Firstly, what needs to be understood is that a search engine delivers web pages when a user types a keyword or phrase into the search box, it does not deliver the website. Therefore it is important in search engine optimisation that you concentrate on individual pages as opposed to attempting to optimise the website as a single entity.

At Essence SEO, we will target keywords and phrases for specific pages. Based on our keyword research we will choose the one main search term per page and then secondary terms thereafter.

We use industry standard tools to carry out our keyword analysis. These enable us to find what the popular search terms relevant to your business are, and the variations thereon. And it isn't always the case that the term with the highest search volume will bring the greatest amount of traffic to your site. At Essence SEO we will weigh the search volume against the competition for a particular keyword phrase to ensure we target what has the potential for optimum search engine traffic.

Our findings are placed in our report and delivered to you for approval before any further action is taken. Be assured, we will only ever target terms relevant to your business, services or products, and will not undertake any action that could be seen as trying to cheat the search engines. Google and their search engine brethren take a dim view of such deeds and have a ready balance of penalties to mete out to those found employing such measures, including a total ban from their indexes.

At Essence SEO we take our keyword research seriously. Once again it is an integral part of the search engine optimisation stew and so it pays not to be frugal nor to approach the process with both eyes shut. If you feel your keywords are failing you, or you wish to find out more, then please don't hesitate to contact us and see how we can help you.