Search Engine MarketingWhat is SEM?

What is SEM

PPC

SEM, or Search Engine Marketing operates beyond the usual SEO services and is solely concerned with the off-page optimisation process.

Search engine marketing offers an alternative to standard SEO procedures in that you gain your rankings through the use of paid listings. This is largely implemented through the use of PPC campaigns, of which Google Adwords is easily the best known.

To find out how Essence SEO can manage your search engine marketing scheme, please do not hesitate to contact us here.

SEO articles

SMO (Social Media Optimisation) Basics - Part 2

As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to...

SMO (Social Media Optimisation) Basics - Part 1

There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation...

SEO Copywriting - With the Word comes Power

... Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also their to entertain us. They can bring laughter or tears. Exhilarate and enthral. But ultimately words sell ...