http://www.essence-seo.co.uk en-GB Tue, 26 Feb 2008 16:37:10 GMT Tue, 26 Feb 2008 16:37:10 GMT Raccoom rss generator, website http://raccoom.sytes.net, email chrisdarebell@msn.com 10 As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to... http://www.essence-seo.co.uk/articles--blog/seo-articles/smo-(social-media-optimisation)-basics---part-2.aspx Essence Design Fri, 15 Feb 2008 17:02:59 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/smo-(social-media-optimisation)-basics---part-2.aspx There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation. . . http://www.essence-seo.co.uk/articles--blog/seo-articles/smo-(social-media-optimisation)-basics---part-1.aspx Essence Design Wed, 16 Jan 2008 11:13:36 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/smo-(social-media-optimisation)-basics---part-1.aspx . . . Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also... http://www.essence-seo.co.uk/articles--blog/seo-articles/seo-copywriting---with-the-word-comes-power.aspx Essence Design Tue, 06 Nov 2007 10:55:50 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/seo-copywriting---with-the-word-comes-power.aspx . . . There is nothing worse than receiving an automated link request, an identical copy of which has probably been sent out to a thousand other websites. You'll know one when you see it, they're horribly generic, so taking a little time with your link... http://www.essence-seo.co.uk/articles--blog/seo-articles/link-building-part-2---link-anatomy.aspx Essence Design Fri, 02 Nov 2007 10:24:16 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/link-building-part-2---link-anatomy.aspx Google loves links! Ever since Google placed a value on the quality and number of links into your web pages, links have become the currency of the internet. You can buy links, sell links, exchange links, or if you're really lucky have people climbing... http://www.essence-seo.co.uk/articles--blog/seo-articles/link-building-part-1---internet-currency.aspx Essence Design Fri, 02 Nov 2007 10:20:43 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/link-building-part-1---internet-currency.aspx The world of search engine optimisation can be a fickle one, full of back-biting and contradictory opinions. There are two main schools of thought in SEO, the unfortunately monickered: 'White hat' SEO's and 'Black hat' SEO's. The... http://www.essence-seo.co.uk/articles--blog/seo-articles/white-hat-seo-vs-black-hat-high-noon-showdown.aspx Essence Design Thu, 01 Nov 2007 15:41:01 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/white-hat-seo-vs-black-hat-high-noon-showdown.aspx Search engine optimisation is a hotbed of misinformation! A lot of it is spun by disreputable SEO's whom either lack the knowledge or are out to fleece you for your hard earned cash. Essence SEO have compiled a brief list of some of the myths... http://www.essence-seo.co.uk/articles--blog/seo-articles/seo-myths-and-misunderstandings.aspx Essence Design Thu, 01 Nov 2007 15:36:44 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/seo-myths-and-misunderstandings.aspx When it comes to search engine optimisation there is a supreme force that stands tall above all the rest. You may have heard of them (if you haven't it's time to leave that cave you call home and once again blink into the sunlight) for they... http://www.essence-seo.co.uk/articles--blog/seo-articles/the-power-of-google.aspx Essence Design Thu, 01 Nov 2007 10:48:15 GMT http://www.essence-seo.co.uk/articles--blog/seo-articles/the-power-of-google.aspx