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Christmas is a busy time in the James household, hence the minimal activity on social networks and on this blog. So though it pains me intensely, I've taken a brief break from the festivities to knock up a quick list of what my aims for this here site are in 2008.
Primarily, one has to hope for the growth and continued success of the Essence SEO brand and business into 2008 and beyond. We are a new company, coming to life at the start of November, and so to put into use a much-wheeled-out old cliche, the world is indeed our proverbial oyster. With the end of 2007 promising interesting new openings and opportunities, let us hope that this time next year we will be celebrating (at the risk of sounding like a marketing seminar) a winning year as well as looking to the future.
Quiddity! The Essence SEO Blog
Just as important is the success of this blog. So far, I've been completely overwhelmed by the amount of visitors it has received in less than the two months its been in existence. I don't wish to blow any trumpets (mine or anybody else's) so I won't state figures; but hopefully these can be built on and multipled tenfold into 2008. Specifically: gaining a steady and respectable daily figure to iron out the peaks and troughs that my Google Analytic overview presently displays. This goes for the site in its entirity, although presently the blog is definitely drawing the most traffic.
To ensure that the blog and in turn the site remain successful, I have to:
I must keep my posting at regular intervals and not lose sight of what this blog is about and what the most important people - the readership - expect to find here.
Focus is of the essence. Signs of wavering will become evident and an inevitable dive in quality will see a mirror effect with the readership.
Possibly the worst thing that can happen to a blogger/ writer/ copywriter, etc. is a loss of inspiration.
There is a demon that lurks behind every writer that we all hope will never rear up and reveal its ugly head, and that demon's name is 'writer's block'.
Some say this is just a mythical concept, but those that have suffered it beg to differ. It can manifest in terrible ways. Crippling the writer's thought process for a day, weeks or months even. Particularly severe cases have even been known to last for years (the late sci-fi writer Douglas Adams was a particularly well-known martyr to it).
There's nothing worse than staring at a blank page or screen and wondering where the next paragraph is going to come from. Therefore to remain fresh I endeavour to read as many blogs as I can, both within and without the particular niche that this blog has settled into. Inspiration is there to be found and can come from the most unexpected of quarters. Creating an alternate take on an existing post can be particularly useful when the source of inspiration occasionally runs dry.
Tied in with both of the above is the necessity to maintain a quality threshold. I have been guilty of publishing posts in the past that I wasn't 100 percent happy with. I hope to put an end to such risk-taking in 2008 by providing a constant flow of valuable content. If I'm really unhappy with something, I'll hopefully have the conviction and guts to realise this and not inflict it upon my readers. A prolonged dip in the water's of low-rent, sub-standard content won't bring any new readers or RSS subscriptions, and will only alienate the loyal following that has already been built.
Anyway, that's it. Just a quick note to let you all know I'm still alive.
Happy New Year to everyone!