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Google Builds a Cuil-Beating Search Engine
Tuesday, 29 July 2008
This article was originally intended as something of a reluctant love-letter to the overall efficiency and usefulness in the absence of anything better, of a certain Google, the search engine of choice for the vast majority of the world's... read more >>
SEO UK: Google is What Counts
Monday, 30 June 2008
Ah, the blogging desire slips, then comes back again, and I return; a stronger, more svelte incarnation of my former self. Ladies, form an orderly queue please. Actually, I lied, I've just been busy of late, and horror of horrors, allowed this blog to... read more >>
SEO isn't Dead. It's Simply Evolving
Monday, 02 June 2008
Since the dawn of time there has been a culture of one-upmanship that has guided the human race steadily along its ongoing path towards self-destruction. As long as there has been one man with, say, one goat; or one sheep; or one bright, shiny stone even... read more >>
Gaining Google's Trust - Why Google Says No to Strangers
Monday, 12 May 2008
Why doesn't Google trust us? Why is it near impossible to get my brand new website ranking for the keyword phrases I want? I’m sure the question has been asked by many an SEO or webmaster ever since Google first started to show signs of... read more >>
SEO? From Now on I'm a Discovery Portal Tuner
Thursday, 10 April 2008
Anybody miss me? I dunno. I go on holiday for a couple of weeks and it appears that silly season breaks out - SEO style - in my absence. I won’t be doing that again in a hurry. Of course, I’m referring to the wee fella in... read more >>
SEO Content Writing: Practice What You Preach
Friday, 29 February 2008
After some good old-fashioned paranoia on Wednesday with my post Google Plummets New Depths. . . (and yes, I realised too late the grammatical minefield that dwells within that title), today I plan to return to basics with a good old-fashioned SEO post... read more >>
Google Plummet New Depths (Of the Ocean)
Wednesday, 27 February 2008
Not wishing to slip back into the writer's block hell that has struck me silent for the past month, I have decided to keep the old grey matter tuned and limber with the addition of an occasional midweek, short-and-(hopefully)-sweet post. And... read more >>
Keeping Up With the Joneses: Wrong (and the Right) Reasons for Online Marketing
Monday, 28 January 2008
Time is of the essence when optimising web pages for search engine rankings and unfortunately we inhabit a society that wants everything last week, if not sooner, and woe betide you if it isn’t. I used to be an engineer (toolmaker to be precise) and... read more >>
Essence SEO into the New Year
Saturday, 29 December 2007
Christmas is a busy time in the James household, hence the minimal activity on social networks and on this blog. So though it pains me intensely, I've taken a brief break from the festivities to knock up a quick list of what my aims for this here... read more >>
Merry Christmas from Essence SEO
Monday, 24 December 2007
Whether it's your first time here, you're just passing through, or you're one of my loyal, returning readers; myself and Essence SEO would like to wish you all the happiest of Christmases and a brilliant new year. read more >>
The Beauty of the Blog - Why we Should All Learn to Love our Blogs
Tuesday, 18 December 2007
I seem to have been a little quiet of late, what with the hectic schedule of the fast approaching Christmas holidays, but never fear mom, for I'm alive and well and firing on all cylinders - almost - just in time for what apparently is the tenth... read more >>
The Dark Art of SEO - 8 Reasons why you Shouldn't Fear SEO
Monday, 03 December 2007
How do you perceive SEO? Do you see it as an arcane dark art, practised behind closed doors by shadowy figures that whisper cabalistic aphorisms regarding “link-juice”, “keyword density”, “internal and external... read more >>
The UK is SEO Blind!
Monday, 19 November 2007
For something claiming to be an SEO blog, I have mentioned very little on the subject thus far, instead pitching my tent firmly in the social media camp. Well to be fair, social media is now just as much a part of SEO as keyword analysis, traditonal... read more >>
So What's my Point?
Wednesday, 07 November 2007
Well the bunting hangs limp and the champagne has gone flat. . . It's the day after the site launch and we here at Essence SEO towers are feeling a little on the delicate side. But a wiser man than me probably never said: “Don't let a hangover... read more >>
Essence SEO is Launched!
Tuesday, 06 November 2007
Well here it is. . . At last! The birth of Essence SEO. It's been a long and weary journey that's brought us to this point, but finally – after braving the fires and traversing the deepest chasms where many before us have been brought to a... read more >>
SEO articles
SMO (Social Media Optimisation) Basics - Part 2
As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to...
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SMO (Social Media Optimisation) Basics - Part 1
There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation...
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SEO Copywriting - With the Word comes Power
... Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also their to entertain us. They can bring laughter or tears. Exhilarate and enthral.
But ultimately words sell ...
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