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Keeping Up With the Joneses: Wrong (and the Right) Reasons for Online Marketing
Monday, 28 January 2008
Time is of the essence when optimising web pages for search engine rankings and unfortunately we inhabit a society that wants everything last week, if not sooner, and woe betide you if it isn’t. I used to be an engineer (toolmaker to be precise) and... read more >>
Is This the End of Sphinn
Friday, 18 January 2008
What is one of the most successful tactics for destroying a community or your opposition? Full on assault? Unbridled brute force? Slanderous speak? Libelous language?Well all of the above have their place, but what has been proven to be perhaps the most... read more >>
The Greatest Blog Post Ever Written
Friday, 11 January 2008
Do you ever find yourself thinking you've got the greatest idea ever for your next blog post?Do you sit down at your computer, ready for action, thinking that this will be the making of you? A legendary status - finally - amongst your social peers... read more >>
Five Reasons why the Need to Blog Outweighs the Desire
Friday, 04 January 2008
Man alive! I feel as though I’ve been beat repeatedly about the head with a concrete shovel. The post Christmas blues have bypassed me this year for something with a little more meat. The amount of viruses that are flying around the UK at the... read more >>
Essence SEO into the New Year
Saturday, 29 December 2007
Christmas is a busy time in the James household, hence the minimal activity on social networks and on this blog. So though it pains me intensely, I've taken a brief break from the festivities to knock up a quick list of what my aims for this here... read more >>
Merry Christmas from Essence SEO
Monday, 24 December 2007
Whether it's your first time here, you're just passing through, or you're one of my loyal, returning readers; myself and Essence SEO would like to wish you all the happiest of Christmases and a brilliant new year. read more >>
Why Social Media is One Big Analogy
Friday, 21 December 2007
One of the most popular styles of blog posts within the social media/ internet marketing/ SEO niche seems to be that of the good, old fashioned analogy. This is where a particular technique or action is correlated with something more everday as a way of... read more >>
The Beauty of the Blog - Why we Should All Learn to Love our Blogs
Tuesday, 18 December 2007
I seem to have been a little quiet of late, what with the hectic schedule of the fast approaching Christmas holidays, but never fear mom, for I'm alive and well and firing on all cylinders - almost - just in time for what apparently is the tenth... read more >>
John Lennon Imagined Social Media
Saturday, 08 December 2007
Up there with the most famous and effective marketing slogans of all time has to be "We're bigger than Jesus", a paraphrase of ". . . We're more popular than Jesus. . . "If you didn't already know, this wasn't conceived in... read more >>
The Dark Art of SEO - 8 Reasons why you Shouldn't Fear SEO
Monday, 03 December 2007
How do you perceive SEO? Do you see it as an arcane dark art, practised behind closed doors by shadowy figures that whisper cabalistic aphorisms regarding “link-juice”, “keyword density”, “internal and external... read more >>
(Un)social Media - The Scourge of the Internet
Friday, 23 November 2007
Man alive! What is it about the internet that seems to attract the lowest forms of human (and I use that word in its loosest terms) debris imaginable?Is it that some of these people have been the victim all their lives and this faceless, remote... read more >>
The UK is SEO Blind!
Monday, 19 November 2007
For something claiming to be an SEO blog, I have mentioned very little on the subject thus far, instead pitching my tent firmly in the social media camp. Well to be fair, social media is now just as much a part of SEO as keyword analysis, traditonal... read more >>
How (Not) to Write That 'Difficult Second Post'
Thursday, 15 November 2007
Being a newcomer (I hate the term 'newbie' – Agh!) to the world of blogging and social media, I had to take a time out and think to myself, what's the best way to approach the second post on a new blog?By second post, I mean the second... read more >>
Why do we blog?
Monday, 12 November 2007
Why do we blog? Why do I ask the question? Well amongst the many interesting articles over on the invaluable resource that is Sphinn during the last week, two in particular got me thinking. These were Vandelay's 15 ways to get exposure for your... read more >>
So What's my Point?
Wednesday, 07 November 2007
Well the bunting hangs limp and the champagne has gone flat. . . It's the day after the site launch and we here at Essence SEO towers are feeling a little on the delicate side. But a wiser man than me probably never said: “Don't let a hangover... read more >>
SEO articles
SMO (Social Media Optimisation) Basics - Part 2
As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to...
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SMO (Social Media Optimisation) Basics - Part 1
There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation...
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SEO Copywriting - With the Word comes Power
... Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also their to entertain us. They can bring laughter or tears. Exhilarate and enthral.
But ultimately words sell ...
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