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SEO Articles
Here at Essence SEO we take the process of search engine optimisation seriously. We also believe that you should too. After all, even the basic steps, implemented as part of an SEO strategy, can render noticeable results. Remember, visibility is the key to a successful website – in the godless world of internet marketing you'll not be discovered by prayer alone.
Therefore, we have put together the following articles in a bid to hopefully aid and educate. We are always here to help so don't hesitate in contacting us should you feel your web pages could do better.
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SMO (Social Media Optimisation) Basics - Part 2
Friday, 15 February 2008
As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to... read more >>
SMO (Social Media Optimisation) Basics - Part 1
Wednesday, 16 January 2008
There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation... read more >>
Link building part 2 - Link Anatomy
Friday, 02 November 2007
... There is nothing worse than receiving an automated link request, an identical copy of which has probably been sent out to a thousand other websites. You'll know one when you see it, they're horribly generic, so taking a little time with your link requests improves chances of a positive response ... read more >>
SEO Copywriting - With the Word comes Power
Tuesday, 06 November 2007
... Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also their to entertain us. They can bring laughter or tears. Exhilarate and enthral.
But ultimately words sell ... read more >>
The Power of Google
Thursday, 01 November 2007
When it comes to search engine optimisation there is a supreme force that stands tall above all the rest. You may have heard of them (if you haven't it's time to leave that cave you call home and once again blink into the sunlight) for they... read more >>
Link building part 1 - Internet Currency
Friday, 02 November 2007
Google loves links! Ever since Google placed a value on the quality and number of links into your web pages, links have become the currency of the internet. You can buy links, sell links, exchange links, or if you're really lucky have people climbing... read more >>
White hat SEO vs. Black hat: High Noon Showdown
Thursday, 01 November 2007
The world of search engine optimisation can be a fickle one, full of back-biting and contradictory opinions. There are two main schools of thought in SEO, the unfortunately monickered: 'White hat' SEO's and 'Black hat' SEO's. The... read more >>
SEO articles
SMO (Social Media Optimisation) Basics - Part 2
As I discussed in the first part of this article, social media or SMO (Social Media Optimisation) has become a successful bedfellow of SEO (Search Engine Optimisation) in the promotion and marketing of a website. SEO companies have set up departments to...
read more >>
SMO (Social Media Optimisation) Basics - Part 1
There is an interesting offshoot of search engine optimisation and internet marketing that has become extremely popular in its relatively short lifetime. A term has been coined for this new development and that is SMO, or Social Media Optimisation...
read more >>
SEO Copywriting - With the Word comes Power
... Wars are started with a badly chosen word or two. Adversely, wars can also be halted through words. Words can convince us of one argument's merit against another's. Words can spark revolution and dramatic social change. Thankfully words are also their to entertain us. They can bring laughter or tears. Exhilarate and enthral.
But ultimately words sell ...
read more >>
